ADIDAS BASKETBALL

HARDEN VOL.5

HAPPY FINISH / ADIDAS BASKETBALL

@ADIDASBASKETBALL

• THIS WAS A SERIES OF 3 FILTERS CREATED AROUND THE LAUNCH OF THE HARDEN VOL.5

• THE FILTERS INCLUDED A LIFESIZE JAMES HARDEN THAT YOU COULD POSE WITH. A FILTER WHICH BROKE DOWN HARDEN'S SIGNATURE 3-POINT SHOT AND A FILTER BALANCE GAME.

• THIS SERIES OF FILTERS WERE BACKED BY AN INFLUENCER CAMPAIGN DESIGNED TO REACH THOSE MOST PASSIONATE ABOUT BASKETBALL.